
Welcome to HIWOOD, the world of baby care, where every little detail matters.
At the heart of our brand is: Love is in the details.
We understand that even the smallest things can make a significant difference in the lives of mothers and their children. That's why we pay attention to every color, and every design element. It's our way of ensuring that every mother feels cherished and every child feels loved.
Every day, over 1 million men from around the world use our products to look and feel their best.
We use the highest quality, natural & organic ingredients to offer the most effective men's skincare and grooming products available.
After doing research on popular skin care, shaving and grooming products back in 2014, we discovered they were mostly filled with toxic, synthetic chemicals. We knew with today's technology, that all natural and organic skincare products could be more powerful without the nonsense.
What problem are we solving?Bottom-line: To make natural skincare more accessible and easier to understand.
We want all guys, all ages, with all skin types to not only feel comfortable in their skin but confident with what they put on it.
Foundation, Blush & More. Get a flawless finish with beautiful face makeup from COVERGIRL. Explore different formulas to find the one that will suit your skin type perfectly. From anti-aging foundation to concealer that will last all day, COVERGIRL face makeup has the shades and coverage you need to create a perfect base for your makeup look. Shop our clean and vegan options too! Now Leaping Bunny Certified, we are 100% cruelty free across all of our face makeup products.
EYE MAKEUPEyeliner, Eyeshadow & More. Explore a wide range of eye makeup here! COVERGIRL is Leaping Bunny Certified across all of our eye shadows, mascaras, and other eye makeup products.
LIP MAKEUPLipstick, Lip Stain & More. Intensify your lip color with COVERGIRL lipstick, lip stain, lip gloss and lip liner. You'll love our long-lasting lip stains, lavish lipsticks and more!
MAKEUP COLLECTIONSGet the look you love with COVERGIRL makeup collections. Explore our top-selling makeup collections, including TruBlend, Lash Blast, Outlast, Clean and other faves.
COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International, which means all of our products are certified cruelty free, no matter where we are sold.
COVERGIRL also opened our first-ever flagship store in Times Square, New York City. We couldn't be more excited to sell our foundations, mascaras, blushes, lips kits, and more in The City That Never Sleeps. One small step for makeup, one big step for COVERGIRL!
Want to learn more about COVERGIRL? Shop our makeup collections to show off your own unique look and be sure to share with #COVERGIRLMADE for a chance to be featured across our social channels.
No account yet?
Create an Account