
All of our products are formulated with safe, harm-free ingredients that treat your hair the way it deserves to be treated—like a crown.
This humectant is emollient and moisturizing, making it great for all textures. It enriches your hair with shine or luster while binding to the hair shaft to protect your delicate locks from damage.
Packed with a mixture of vitamins and minerals that repair, protect, and nourish your hair. Your hair will find it delicious! (While we love honey, this product is not edible.)
Remove scalp build-up and normalize oil production with this natural oil while increasing your texture’s body and shine.
This extract is known for increasing fullness and body to bring life back to your texture.
Panthenol
Honey
Lemongrass Extract
Hops Extract
At Hair Rules, we know that one-size does not fit all, and we’re on a mission to continue to redefine the standards of hair care. Not only do we believe that all textures should be treated equally, but that all textures should be celebrated for their individuality. Here your hair is free to grow long or be cut short, be kinky or straight, or be blonde, brown, red, black, or the entire rainbow. We live in a multi-textural world and we’re dedicated to empowering everyone to break free of the standard conventions of beauty and love their texture.
We’re inspired by all hair. We love exploring ingredients and formulating products from start to finish that highlight the special attributes of each texture. Our passion has led to the creation of a multi-textural, safe, cruelty-free product line that has something for everyone.
All textures are uniquely beautiful and should be celebrated. We believe this at our very core. We believe all hair should be free.
Hair Rules started as a revolutionary guide to hair care for curly textures, written by Celebrity Stylist and “Texture Guru”, Anthony Dickey in 2003. Following the success of this guide, Dickey started his own line of products with the ultimate goal of helping individuals to embrace their hair’s unique texture.
What We Do
We create products that help define hair’s unique texture and nourish hair from root to tip. We aim to help individuals care for their hair and elevate their self expression. Our products are always sulfate-free, paraben-free, phthalate-free and cruelty-free.
What We Believe
All textures are uniquely beautiful and should be celebrated. We believe this at our very core. We believe all hair should be free.
Somewhere around the time that puberty struck, my hair grew more and more coarse and eventually started to curl. I was mortified and at a total loss for how to deal with it. My dad, the one who gave me the curls, was sympathetic but his motto when it came to “our” hair was “bigger is better”. As a self-conscious 14 year old who didn’t want to stand out, that wasn’t very helpful either.
As I grew up, my hatred of my hair didn't dissipate. In 2002 I figured there had to be a better way, and typed "curly hair" into Google to see what the internet had to offer.
The first thing that came up was the naturallycurly website. I was thrilled to find that there was an entire community of curly haired people who shared the same struggles as I did. Who knew? I quickly made many "cyber friends" with whom I traded hair tips and horror stories.
One day I came across a very basic recipe for a hair gel and I remember thinking, "Wow, how cool would it be if I could just make my OWN hair gel?"
What is Jessicurl?Jessicurl is a line of products for people for curly hair. But Jessicurl is also a person – Me, Jess McGuinty, the founder of the company. It’s also a philosophy. One where you are not only allowed but ENCOURAGED to love your curly hair in its natural state, stop straightening it, and realize that You Have the Right To Remain Curly! Of course the high quality products make it that much easier!
The Philosophy of Jessicurl's IngredientsI developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for my hair. It seemed like everything had drying alcohols in hair gels or harsh detergents in shampoos. Like the people running it didn't know that there were certain ingredients to avoid in curly hair products. Nothing treated my naturally curly hair with the respect it deserved.
All Jessicurl Products Are: Vegan Gluten Free Cruelty Free Silicone Free Paraben Free SLS/SLES FreeIngredients like flaxseed extract and glycerin turn Rockin’ Ringlets Styling Position into a powerful curl enhancer. Its silky consistency slides easily into even the thickest hair for perfect distribution that coats each curl. You can watch those curls take shape. Rockin’ Ringlets works to encourage your waves into curls that are so soft, you’ll want to touch them. Follow Rockin’ Ringlets Styling Position with Confident Coils Styling Solution for added hold that will get you all the way through your day with hair so fabulous you’ll have a bounce in your step to match the bounce in your hair.
Shake bottle and apply evenly into soaking wet hair. Scrunch to encourage curls and air dry or dry with a diffuser. If crunch occurs after drying, just scrunch it out. Since Gelebration Spray is thicker than water, it doesn’t come out of the bottle in a fine mist; rather, it comes out in a stream. An alternate method of application is to spray it into your hands and scrunch it in.
One day I came across a very basic recipe for a hair gel made out of flax seeds. I remember thinking, "Wow, how cool would it be if I could just make my OWN hair gel?" I tried that very basic recipe, and the results were less than stellar. By this time I was inspired, however, so I tweaked the recipe, adding other natural ingredients that I had learned are good for curly hair. The results were nothing short of miraculous. I was shocked that FINALLY my hair looked like I wanted, and I had made the product on my stove!
With much exuberance, I went back to the NaturallyCurly message boards and excitedly shared the recipe with my newfound friends. (The thought of going into business hadn't crossed my mind.) After posting my recipe I was flooded with emails from curly headed members asking if they could just buy some of the magic potion from me, as they really didn't feel like making it. The rest, as they say, is history! Rockin' Ringlets Styling Potion was born.
After leaving in my conditioner for about 5 minutes I take it down and gently comb with a wide tooth comb to detangle and get all the shed hairs out. Once it’s all detangled, I rinse upside down to encourage volume at the roots.
While my hair is still soaking wet (and still upside down) I put a quarter- sized dollop of Too Shea, and a puddle of Rockin’ Ringlets into my palm, rub my hands together and rake that through my hair 4-5 times. (Yes, you can totally use Too Shea as a leave in – I do it every day! ) I then scrunch (with my head still upside down) about 5-6 times, then scrunch in a puddle of Spiralicious Styling Gel.
Then I grab my microfiber towel (which of course is hanging by the shower in easy reach) and scrunch with that 7-8 times to soak out the excess water and help the ringlets form better.
I follow that with one more small puddle of the Rockin' Ringlets/Spiralicious combo just so I get enough product in there.
The Jessicurl Oil Blend contains only natural oils and consists of the best moisture infusing, light-weight oils for curly hair.
Our best-selling products are our Deep Conditioning Treatment and Spiralicious Styling Gel.
Jessicurl was founded in 2002. From the very beginning, Jess knew this was what she was meant to do. She also knew that if it weren’t for her Curlies, she wouldn’t be able to keep doing it.
Jessicurl products contain a large percentage of natural ingredients. Jess developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for curly hair.
All of Jessicurl's shampoos are gentle enough to be used for daily cleansing!
ConditionAll of Jessicurl's conditioners are dual formulated to be both wash-out and leave-in conditioners!
StyleWhether your hair is easily weighed down, needs moisture, or is seeking elongation, Jessicurl has the styler for you!
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Cleanses your hair and scalpRemoves buildup and dirt without stripping away moistureHair is left healthy and hydratedInfused with Biotin
Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil and infused with Biotin.
Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.
CHOOSE THE SHAMPOO THAT'S RIGHT FOR YOUBoosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Ideal for curly, coily & tight textures
Get the deep cleaning benefits of clarifying shampoo without stripping away healthy oils. Ideal for curly, coily & tight textures. Specifically beneficial for low-porosity hair.
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