We are dedicated to developing the perfect blend of high-quality, affordable products for all textured hair to promote flawless beauty through choice and diversity.
What makes our products unique?We created a line to provide solutions for all styles. From curls, waves & coils to heat styles, braids, wigs & weaves, there's a Flawless product to support your hair’s needs for brilliance, health, and beauty.
Why do we love what we do?We encourage self-expression and authentic ownership of style. Wanting to try something new shouldn’t mean risking your hair's health or breaking the bank.
Somewhere around the time that puberty struck, my hair grew more and more coarse and eventually started to curl. I was mortified and at a total loss for how to deal with it. My dad, the one who gave me the curls, was sympathetic but his motto when it came to “our” hair was “bigger is better”. As a self-conscious 14 year old who didn’t want to stand out, that wasn’t very helpful either.
As I grew up, my hatred of my hair didn't dissipate. In 2002 I figured there had to be a better way, and typed "curly hair" into Google to see what the internet had to offer.
The first thing that came up was the naturallycurly website. I was thrilled to find that there was an entire community of curly haired people who shared the same struggles as I did. Who knew? I quickly made many "cyber friends" with whom I traded hair tips and horror stories.
One day I came across a very basic recipe for a hair gel and I remember thinking, "Wow, how cool would it be if I could just make my OWN hair gel?"
What is Jessicurl?Jessicurl is a line of products for people for curly hair. But Jessicurl is also a person – Me, Jess McGuinty, the founder of the company. It’s also a philosophy. One where you are not only allowed but ENCOURAGED to love your curly hair in its natural state, stop straightening it, and realize that You Have the Right To Remain Curly! Of course the high quality products make it that much easier!
The Philosophy of Jessicurl's IngredientsI developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for my hair. It seemed like everything had drying alcohols in hair gels or harsh detergents in shampoos. Like the people running it didn't know that there were certain ingredients to avoid in curly hair products. Nothing treated my naturally curly hair with the respect it deserved.
All Jessicurl Products Are: Vegan Gluten Free Cruelty Free Silicone Free Paraben Free SLS/SLES FreeIngredients like flaxseed extract and glycerin turn Rockin’ Ringlets Styling Position into a powerful curl enhancer. Its silky consistency slides easily into even the thickest hair for perfect distribution that coats each curl. You can watch those curls take shape. Rockin’ Ringlets works to encourage your waves into curls that are so soft, you’ll want to touch them. Follow Rockin’ Ringlets Styling Position with Confident Coils Styling Solution for added hold that will get you all the way through your day with hair so fabulous you’ll have a bounce in your step to match the bounce in your hair.
Shake bottle and apply evenly into soaking wet hair. Scrunch to encourage curls and air dry or dry with a diffuser. If crunch occurs after drying, just scrunch it out. Since Gelebration Spray is thicker than water, it doesn’t come out of the bottle in a fine mist; rather, it comes out in a stream. An alternate method of application is to spray it into your hands and scrunch it in.
One day I came across a very basic recipe for a hair gel made out of flax seeds. I remember thinking, "Wow, how cool would it be if I could just make my OWN hair gel?" I tried that very basic recipe, and the results were less than stellar. By this time I was inspired, however, so I tweaked the recipe, adding other natural ingredients that I had learned are good for curly hair. The results were nothing short of miraculous. I was shocked that FINALLY my hair looked like I wanted, and I had made the product on my stove!
With much exuberance, I went back to the NaturallyCurly message boards and excitedly shared the recipe with my newfound friends. (The thought of going into business hadn't crossed my mind.) After posting my recipe I was flooded with emails from curly headed members asking if they could just buy some of the magic potion from me, as they really didn't feel like making it. The rest, as they say, is history! Rockin' Ringlets Styling Potion was born.
After leaving in my conditioner for about 5 minutes I take it down and gently comb with a wide tooth comb to detangle and get all the shed hairs out. Once it’s all detangled, I rinse upside down to encourage volume at the roots.
While my hair is still soaking wet (and still upside down) I put a quarter- sized dollop of Too Shea, and a puddle of Rockin’ Ringlets into my palm, rub my hands together and rake that through my hair 4-5 times. (Yes, you can totally use Too Shea as a leave in – I do it every day! ) I then scrunch (with my head still upside down) about 5-6 times, then scrunch in a puddle of Spiralicious Styling Gel.
Then I grab my microfiber towel (which of course is hanging by the shower in easy reach) and scrunch with that 7-8 times to soak out the excess water and help the ringlets form better.
I follow that with one more small puddle of the Rockin' Ringlets/Spiralicious combo just so I get enough product in there.
The Jessicurl Oil Blend contains only natural oils and consists of the best moisture infusing, light-weight oils for curly hair.
Our best-selling products are our Deep Conditioning Treatment and Spiralicious Styling Gel.
Jessicurl was founded in 2002. From the very beginning, Jess knew this was what she was meant to do. She also knew that if it weren’t for her Curlies, she wouldn’t be able to keep doing it.
Jessicurl products contain a large percentage of natural ingredients. Jess developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for curly hair.
Cleanse
All of Jessicurl's shampoos are gentle enough to be used for daily cleansing!
ConditionAll of Jessicurl's conditioners are dual formulated to be both wash-out and leave-in conditioners!
StyleWhether your hair is easily weighed down, needs moisture, or is seeking elongation, Jessicurl has the styler for you!
STEP 1
After shampooing and detangling, apply the curl defining cream Curl On to completely wet hair.
STEP 2A small amount of Curl On is sufficient. Rub between hands and apply evenly throughout the lengths of the hair. You can also comb through after application.
STEP 3It is not mandatory but highly recommended to add a thin layer of one of our gels (Curl My World or CurlStrong) at this point to sculpt the curls and keep them defined for an extended period of time. Leave the hair to dry.
STEP 4After the hair is completely dry, if you applied gel, scrunch the curls with your hands to break to break the crunch. If not, you already have defined curls. You can add more volume using an afro comb.
My Curly Way's Curl On cream, our best-selling curl defining product. This beloved cream is formulated to enhance and define your natural curls, leaving them soft, bouncy, and frizz-free. Enriched with nourishing ingredients, Curl On provides moisture without weighing your hair down.
Curl On is perfect for all curl types, this cream ensures your curls stay beautifully defined and touchably soft all day long. Experience the favorite choice of curlies everywhere and embrace your best curls yet!
My Curly Way leave-in conditioner is designed to give you defined curls, without feeling heavy or greasy. Curl On formula is based on rich flower and plant extracts that soften hair and make it shine.
Silky-smooth texture of Curl On leave-in conditioner by My Curly Way.
This lightweight, non-greasy formula glides effortlessly through your hair, providing exceptional definition and hydration.
Enjoy soft, bouncy, and frizz-free curls without any heavy residue.
A Holistic Approach.
We consider all factors that can impact hair and scalp health and our products cater to every hair texture.
Our Trichology expertise spans more than 60 years and we pour this into every one of our proven formulations.
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